Positioning and Messaging Workshop · Retail

About this task

This retail chain selling furniture (201–500 employees) is looking for a director Fractional CMO for a single piece of work with a fixed scope and a fixed price. Defines who the product is for, why it wins and how to say it.

A fresh pair of experienced eyes is needed, and the result is a document or file the team can use straight away. It is a retailer with stores and an online channel, and the team works to a weekly trading rhythm.

The work is fully remote. Any location in United States works, with a few hours of overlap with the team's day. You choose your hours; nothing is scheduled except an occasional short call. About 1 hour a week should overlap with the team's day (ET).

What you deliver

• Run two workshops and deliver a positioning statement, three messages and proof points.
• One round of edits after the company's review is included
• The finished deliverable in the agreed file format, with sources and assumptions listed
• A final note stating what was checked and what was left out of scope

How the work runs

• Day 1: scope confirmed in writing, files shared
• Middle of the period: draft shared for early feedback
• Last day: final version and handover note

Duration: 2 to 3 weeks. Accepted when the output matches the agreed checklist and the sample check passes; the recruiter confirms by e-mail.

Tools

How you get paid

• The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
• Deftridge pays you in USD after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
• You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
• You never chase the company. Questions about money go to Deftridge.

What happens after you say you're interested

1. Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
2. You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
3. With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
4. StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.

What the company sees about you

First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.

How this rate compares

The midpoint of this range, $204 an hour, is above the median director Fractional CMO rate in the United States ($195). The shaded band is the 25th to 75th percentile of the market.

All Fractional CMO jobs in United States · Fractional CMO rates in United States · Marketing & Content jobs

Questions about pay and privacy

The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.