Positioning and Messaging Workshop

About this task

This publishing house covering business news (11–50 employees) is looking for an executive Fractional CMO for a single piece of work with a fixed scope and a fixed price. Defines who the product is for, why it wins and how to say it.

The company has a deadline, no one free to own it, and wants a person who has done the same job before. It publishes content on a schedule, so editorial deadlines are fixed.

The team sits in Canton. Everything can be done remotely; an occasional visit is welcome and never required for the first month. You choose your hours; nothing is scheduled except an occasional short call. About 2 hours a week should overlap with the team's day (ET).

What you deliver

• Run two workshops and deliver a positioning statement, three messages and proof points.
• One round of edits after the company's review is included
• The finished deliverable in the agreed file format, with sources and assumptions listed
• A 20-minute walkthrough call, or a recorded screen share if you prefer

How the work runs

• Day 1: kickoff call and access to the files
• Days 2 to 8: the work, with questions answered the same day
• Last day: delivery and a short walkthrough

Duration: 2 to 3 weeks. Accepted on the company's written OK. If something is missed, you fix it in the same week at no extra charge to either side.

Tools

How you get paid

• The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
• Deftridge pays you in USD after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
• You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
• You never chase the company. Questions about money go to Deftridge.

What happens after you say you're interested

1. Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
2. You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
3. With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
4. StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.

What the company sees about you

First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.

How this rate compares

The midpoint of this range, $202 an hour, is above the median executive Fractional CMO rate in Michigan ($195). The shaded band is the 25th to 75th percentile of the market.

All Fractional CMO jobs in United States · Fractional CMO rates in Michigan · Marketing & Content jobs

Questions about pay and privacy

The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.