Paid Ads Specialist hourly rate in United Kingdom
The market median wage for a Paid Ads Specialist in the United Kingdom is £20.39 an hour. A senior part-time contractor typically receives £30 an hour on Deftridge.
Paid Ads Specialist wage percentiles in United Kingdom
Employee wages for the role. The yellow row is the median.
| Percentile | Per hour | 5 h a week, per month | Full time, per year |
|---|---|---|---|
| 10th | £15.35 | £330 | £31,900 |
| 25th | £17.01 | £370 | £35,400 |
| Median | £20.39 | £440 | £42,400 |
| 75th | £26.27 | £570 | £54,600 |
| 90th | £33.45 | £720 | £69,600 |
Source: Office for National Statistics, 2026p; aged to October 2026; about 177,000 people employed in the role. How rates are built.
United Kingdom in numbers
What sets the United Kingdom apart for a Paid Ads Specialist, from the same sources as the table above.
- £24.93
- highest median wage, London
- £18.42
- lowest median wage, Northern Ireland
- 177,000
- people employed in the role
- £23
- country floor: no United Kingdom rate is published below it
- For tax year 2026 to 2027, self-employed Class 4 National Insurance is 6% on profits over £12,570 up to £50,270 and 2% on profits over £50,270. Source
- Class 2 National Insurance does not have to be paid: with profits of £7,105 or more it is treated as paid; below that, voluntary Class 2 is £3.65 a week for 2026 to 2027. Source
What contractors receive
The Deftridge rate for a Paid Ads Specialist in the United Kingdom by level and by format. The company adds 15% on top; you keep all of the rate shown.
| Level | Per hour | Per month at 5 h/week |
|---|---|---|
| Specialist | £25 | £540 |
| Senior | £30 | £650 |
| Manager | £35 | £760 |
Paid Ads Specialist pay by region in United Kingdom
Typical contractor rate for a senior Paid Ads Specialist, highest first; 9 of 12 places shown.
| Place | Median wage | Contractor rate |
|---|---|---|
| London | £24.93 | £35 |
| Scotland | £21.28 | £30 |
| South West | £20.28 | £30 |
| South East | £20.21 | £30 |
| East of England | £20.09 | £30 |
| East Midlands | £20.08 | £30 |
| West Midlands | £19.84 | £30 |
| North West | £19.75 | £30 |
| Yorkshire and The Humber | £19.11 | £30 |
Questions about pay, fees and privacy
The same rules apply to every task, so they live on two pages: Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what a company sees and side work next to a job.
Paid Ads Specialist rates in every country · Paid Ads Specialist jobs in United Kingdom · Methodology