Positioning and Messaging Workshop
Director · Fractional CMO · Remote · Spain
- Company
- Series B subscription commerce company for outdoor gear · 51–200 employeesCL-82981 · based in Badajoz
- Where
- Remote · Spain
- Format
- One-off task
- Time needed
- about 12 h in total
- Start
- Starts within 7 days
- Level
- Director · 10-15 years
- When you work
- Evenings or weekends1 h a week overlap with CET
- Language
- English and Spanishbusiness level
The company is already looking at 5 profiles for this task. It is still open: new profiles are added to the shortlist until the company decides.
17 professionals have asked about this task529 tasks of this type completed on Deftridge
About this task
This Series B subscription commerce company for outdoor gear (51–200 employees) is looking for a director Fractional CMO for a single piece of work with a fixed scope and a fixed price. Defines who the product is for, why it wins and how to say it.
A fresh pair of experienced eyes is needed, and the result is a document or file the team can use straight away. It sells online, so volumes move with promotions and the calendar matters.
The work is fully remote. Any location in Spain works, with a few hours of overlap with the team's day. Evenings or weekends are fine, as long as the agreed weekly output is there. About 1 hour a week should overlap with the team's day (CET).
What you deliver
- Run two workshops and deliver a positioning statement, three messages and proof points.
- One round of edits after the company's review is included
- The finished deliverable in the agreed file format, with sources and assumptions listed
- A final note stating what was checked and what was left out of scope
How the work runs
- Day 1: kickoff call and access to the files
- Days 2 to 8: the work, with questions answered the same day
- Last day: delivery and a short walkthrough
Duration: about 10 working days. Accepted after the walkthrough. Edits requested within three working days are part of the price.
Tools
Who fits
- 10-15 years of hands-on work as a Fractional CMO, or the equivalent mix of roles
- Business-level Spanish as well as English: the documents and part of the team work in Spanish
- Comfortable working in Miro and Notion
- Your own work history stays private; the company sees a first name, your field and a rate
Nice to have
- Comfortable explaining numbers or decisions to a non-specialist reader
- Experience in a similar industry
Not included
- Work outside the scope written in the brief; extra items are quoted separately
- Anything that needs a signature in your own name unless the brief says so
- Travel or work at a fixed location
How you get paid
- The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
- Deftridge pays you in EUR after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
- You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
- You never chase the company. Questions about money go to Deftridge.
What happens after you say you're interested
- Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
- You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
- With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
- StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.
What the company sees about you
First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.
- Experience
- 10-15 years in marketing & content
- Tools
- Miro, Notion
- Offers
- 12 hours in total, weekday evenings
- Rate
- €87 an hour, agreed with the recruiter
How this rate compares
The midpoint of this range, €87 an hour, is above the median director Fractional CMO rate in Spain (€80). The shaded band is the 25th to 75th percentile of the market.
All Fractional CMO jobs in Spain · Fractional CMO rates in Spain · Marketing & Content jobs
Questions about pay and privacy
The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.
CL-82981 is the Deftridge code for this company. Its name is shared only after you agree to an introduction, and you decide whether to go ahead.