Positioning and Messaging Workshop · Consumer goods

About this task

This consumer goods company in snacks (501–1,000 employees) is looking for a director Fractional CMO for a single piece of work with a fixed scope and a fixed price. Defines who the product is for, why it wins and how to say it.

The work is too small to justify a hire and too important to leave to chance. It sells consumer goods through retailers, so planning cycles run to a fixed monthly calendar.

The team sits in London. Everything can be done remotely; an occasional visit is welcome and never required for the first month. You choose your hours; nothing is scheduled except an occasional short call.

What you deliver

• Run two workshops and deliver a positioning statement, three messages and proof points.
• A 20-minute walkthrough call, or a recorded screen share if you prefer
• One round of edits after the company's review is included
• A final note stating what was checked and what was left out of scope

How the work runs

• Day 1: kickoff call and access to the files
• Days 2 to 8: the work, with questions answered the same day
• Last day: delivery and a short walkthrough

Duration: 1 to 2 weeks. Accepted when the output matches the agreed checklist and the sample check passes; the recruiter confirms by e-mail.

Tools

How you get paid

• The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
• Deftridge pays you in GBP after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
• You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
• You never chase the company. Questions about money go to Deftridge.

What happens after you say you're interested

1. Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
2. You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
3. With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
4. StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.

What the company sees about you

First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.

How this rate compares

The midpoint of this range, £142 an hour, is above the median director Fractional CMO rate in London (£130). The shaded band is the 25th to 75th percentile of the market.

All Fractional CMO jobs in United Kingdom · Fractional CMO rates in London · Marketing & Content jobs

Questions about pay and privacy

The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.