Positioning and Messaging Workshop
Director · Fractional CMO · Remote · Canada
- Company
- Commercial bank serving professional firms · 201–500 employeesCL-56033 · based in Charlottetown
- Where
- Remote · Canada
- Format
- One-off task
- Time needed
- about 12 h in total
- Start
- Starts within 7 days
- Level
- Director · 10-15 years
- When you work
- Flexible hours, async2 h a week overlap with AT
The company is already looking at 4 profiles for this task. It is still open: new profiles are added to the shortlist until the company decides.
8 professionals have asked about this task529 tasks of this type completed on Deftridge
About this task
This commercial bank serving professional firms (201–500 employees) is looking for a director Fractional CMO for a single piece of work with a fixed scope and a fixed price. Defines who the product is for, why it wins and how to say it.
The company has a deadline, no one free to own it, and wants a person who has done the same job before. It is a regulated bank; the work is documented and reviewed before anything is signed off.
The work is fully remote. Any location in Canada works, with a few hours of overlap with the team's day. You choose your hours; nothing is scheduled except an occasional short call. About 2 hours a week should overlap with the team's day (AT).
What you deliver
- Run two workshops and deliver a positioning statement, three messages and proof points.
- The finished deliverable in the agreed file format, with sources and assumptions listed
- One round of edits after the company's review is included
- A 20-minute walkthrough call, or a recorded screen share if you prefer
How the work runs
- Day 1: kickoff call and access to the files
- Days 2 to 8: the work, with questions answered the same day
- Last day: delivery and a short walkthrough
Duration: 2 to 3 weeks. Accepted on the company's written OK. If something is missed, you fix it in the same week at no extra charge to either side.
Tools
Who fits
- 10-15 years of hands-on work as a Fractional CMO, or the equivalent mix of roles
- Comfortable working in Miro and Notion
- Your own work history stays private; the company sees a first name, your field and a rate
Nice to have
- Experience in a similar industry
- A habit of asking one clarifying question early rather than five late
Not included
- Travel or work at a fixed location
- Managing other contractors or employees
- Work outside the scope written in the brief; extra items are quoted separately
How you get paid
- The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
- Deftridge pays you in CAD after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
- You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
- You never chase the company. Questions about money go to Deftridge.
What happens after you say you're interested
- Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
- You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
- With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
- StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.
What the company sees about you
First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.
- Experience
- 10-15 years in marketing & content
- Tools
- Miro, Notion
- Offers
- 12 hours in total, weekday evenings
- Rate
- CA$138 an hour, agreed with the recruiter
How this rate compares
The midpoint of this range, CA$138 an hour, is above the median director Fractional CMO rate in Canada (CA$135). The shaded band is the 25th to 75th percentile of the market.
All Fractional CMO jobs in Canada · Fractional CMO rates in Canada · Marketing & Content jobs
Questions about pay and privacy
The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.
CL-56033 is the Deftridge code for this company. Its name is shared only after you agree to an introduction, and you decide whether to go ahead.