Positioning and Messaging Workshop

About this task

This food producer in coffee (501–1,000 employees) is looking for a director Fractional CMO for a single piece of work with a fixed scope and a fixed price. Defines who the product is for, why it wins and how to say it.

The work is too small to justify a hire and too important to leave to chance. It produces and sells food and drink, with seasonal peaks and strict labelling rules.

The work is fully remote, but the company can only contract people who live in Alberta, so this one is for residents there. You choose your hours; nothing is scheduled except an occasional short call.

What you deliver

• Run two workshops and deliver a positioning statement, three messages and proof points.
• The finished deliverable in the agreed file format, with sources and assumptions listed
• A final note stating what was checked and what was left out of scope
• A 20-minute walkthrough call, or a recorded screen share if you prefer

How the work runs

• Day 1: scope confirmed in writing, files shared
• Middle of the period: draft shared for early feedback
• Last day: final version and handover note

Duration: 1 to 2 weeks. Accepted on the company's written OK. If something is missed, you fix it in the same week at no extra charge to either side.

Tools

How you get paid

• The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
• Deftridge pays you in CAD after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
• You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
• You never chase the company. Questions about money go to Deftridge.

What happens after you say you're interested

1. Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
2. You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
3. With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
4. StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.

What the company sees about you

First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.

How this rate compares

The midpoint of this range, CA$138 an hour, is below the median director Fractional CMO rate in Alberta (CA$150). The shaded band is the 25th to 75th percentile of the market.

All Fractional CMO jobs in Canada · Fractional CMO rates in Alberta · Marketing & Content jobs

Questions about pay and privacy

The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.