Positioning and Messaging Workshop

About this task

This Series A embedded-finance provider for small businesses (11–50 employees) is looking for a director Fractional CMO for a single piece of work with a fixed scope and a fixed price. Defines who the product is for, why it wins and how to say it.

A fresh pair of experienced eyes is needed, and the result is a document or file the team can use straight away. It operates in regulated payments and lending, so a written trail for every decision matters.

The team sits in Aachen. Everything can be done remotely; an occasional visit is welcome and never required for the first month. You choose your hours; nothing is scheduled except an occasional short call. About 2 hours a week should overlap with the team's day (CET).

What you deliver

• Run two workshops and deliver a positioning statement, three messages and proof points.
• A 20-minute walkthrough call, or a recorded screen share if you prefer
• The finished deliverable in the agreed file format, with sources and assumptions listed
• One round of edits after the company's review is included

How the work runs

• Day 1: kickoff call and access to the files
• Days 2 to 8: the work, with questions answered the same day
• Last day: delivery and a short walkthrough

Duration: 2 to 3 weeks. Accepted when the company contact confirms the deliverable against the written checklist. One round of edits is included.

Tools

How you get paid

• The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
• Deftridge pays you in EUR after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
• You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
• You never chase the company. Questions about money go to Deftridge.

What happens after you say you're interested

1. Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
2. You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
3. With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
4. StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.

What the company sees about you

First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.

How this rate compares

The midpoint of this range, €104 an hour, is above the median director Fractional CMO rate in Germany (€100). The shaded band is the 25th to 75th percentile of the market.

All Fractional CMO jobs in Germany · Fractional CMO rates in Germany · Marketing & Content jobs

Questions about pay and privacy

The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.