Marketing Team Structure Plan

About this task

This hospitality operator in short-term rentals (51–200 employees) is looking for a director Fractional CMO for a single piece of work with a fixed scope and a fixed price. Which roles to hire first, which to outsource and why.

A fresh pair of experienced eyes is needed, and the result is a document or file the team can use straight away. It works in travel and hospitality, where demand is seasonal.

The work is fully remote. Any location in Canada works, with a few hours of overlap with the team's day. Most people do this on weekday evenings; replies inside the working day are not expected.

What you deliver

• Recommend a three-year marketing structure and a hiring order for a 30-person company.
• One round of edits after the company's review is included
• A 20-minute walkthrough call, or a recorded screen share if you prefer
• A final note stating what was checked and what was left out of scope

How the work runs

• Day 1: kickoff call and access to the files
• Days 2 to 5: the work, with questions answered the same day
• Last day: delivery and a short walkthrough

Duration: 1 to 2 weeks. Accepted on the company's written OK. If something is missed, you fix it in the same week at no extra charge to either side.

Tools

How you get paid

• The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
• Deftridge pays you in CAD after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
• You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
• You never chase the company. Questions about money go to Deftridge.

What happens after you say you're interested

1. Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
2. You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
3. With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
4. StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.

What the company sees about you

First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.

How this rate compares

The midpoint of this range, CA$136 an hour, is above the median director Fractional CMO rate in Canada (CA$135). The shaded band is the 25th to 75th percentile of the market.

All Fractional CMO jobs in Canada · Fractional CMO rates in Canada · Marketing & Content jobs

Questions about pay and privacy

The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.