Marketing Metrics Framework (Looker Studio)

About this task

This specialty retailer (201–500 employees) is looking for a director Fractional CMO for a single piece of work with a fixed scope and a fixed price. Defines the few numbers marketing is judged on.

It is a self-contained job: scope, checklist and price are agreed before you start. It is a retailer with stores and an online channel, and the team works to a weekly trading rhythm.

The team sits in Calgary. Everything can be done remotely; an occasional visit is welcome and never required for the first month. Most people do this on weekday evenings; replies inside the working day are not expected.

What you deliver

• Define six metrics, a reporting layout and a monthly review cadence for the leadership team.
• The finished deliverable in the agreed file format, with sources and assumptions listed
• A final note stating what was checked and what was left out of scope
• A 20-minute walkthrough call, or a recorded screen share if you prefer

How the work runs

• Day 1: kickoff call and access to the files
• Days 2 to 6: the work, with questions answered the same day
• Last day: delivery and a short walkthrough

Duration: 1 to 2 weeks. Accepted when the company contact confirms the deliverable against the written checklist. One round of edits is included.

Tools

How you get paid

• The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
• Deftridge pays you in CAD after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
• You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
• You never chase the company. Questions about money go to Deftridge.

What happens after you say you're interested

1. Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
2. You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
3. With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
4. StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.

What the company sees about you

First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.

How this rate compares

The midpoint of this range, CA$166 an hour, is above the median director Fractional CMO rate in Alberta (CA$150). The shaded band is the 25th to 75th percentile of the market.

All Fractional CMO jobs in Canada · Fractional CMO rates in Alberta · Marketing & Content jobs

Questions about pay and privacy

The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.