Attribution Model Comparison (GA4)

About this task

This specialty insurer for homeowners (201–500 employees) is looking for a manager Marketing Analyst for a single piece of work with a fixed scope and a fixed price. Compares first-touch, last-touch and multi-touch views and explains the gaps.

A fresh pair of experienced eyes is needed, and the result is a document or file the team can use straight away. It is an insurer, so accuracy and an audit trail come before speed.

The team sits in Madison. Everything can be done remotely; an occasional visit is welcome and never required for the first month. You choose your hours; nothing is scheduled except an occasional short call.

What you deliver

• Compare four attribution models on six months of data and show which channels change rank.
• One round of edits after the company's review is included
• The finished deliverable in the agreed file format, with sources and assumptions listed
• A 20-minute walkthrough call, or a recorded screen share if you prefer

How the work runs

• Day 1: scope confirmed in writing, files shared
• Middle of the period: draft shared for early feedback
• Last day: final version and handover note

Duration: 1 to 2 weeks. Accepted when the company contact confirms the deliverable against the written checklist. One round of edits is included.

Tools

How you get paid

• The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
• Deftridge pays you in USD after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
• You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
• You never chase the company. Questions about money go to Deftridge.

What happens after you say you're interested

1. Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
2. You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
3. With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
4. StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.

What the company sees about you

First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.

How this rate compares

The midpoint of this range, $112 an hour, is above the median manager Marketing Analyst rate in Wisconsin ($100). The shaded band is the 25th to 75th percentile of the market.

All Marketing Analyst jobs in United States · Marketing Analyst rates in Wisconsin · Data & Analytics jobs

Questions about pay and privacy

The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.