Social Media Manager hourly rate
A senior Social Media Manager typically receives $45 an hour as a part-time contractor in the United States, against a market median wage of $31.79. Below: percentiles and rates for every country we cover, by level and format.
Social Media Manager pay in the United States
National wage percentiles for the role. Full United States page.
| Percentile | Per hour | 5 h a week, per month | Full time, per year |
|---|---|---|---|
| 10th | $17.51 | $380 | $36,400 |
| 25th | $23.54 | $510 | $49,000 |
| Median | $31.79 | $690 | $66,100 |
| 75th | $43.71 | $950 | $90,900 |
| 90th | $62.74 | $1,360 | $130,500 |
Source: U.S. Bureau of Labor Statistics, May 2025; aged to October 2026.
Social Media Manager rates by country
| Country | 10th | Median wage | 90th | Contractor rate |
|---|---|---|---|---|
| United States | $17.51 | $31.79 | $62.74 | $45 |
| Canada | CA$17.09 | CA$29.65 | CA$47.87 | CA$45 |
| United Kingdom | £11.98 | £15.91 | £26.10 | £23 |
| Austria | €10.57 | €15.68 | €22.27 | €26 |
| Belgium | €13.19 | €22.29 | €32.14 | €32 |
| Bulgaria | €3.83 | €6.39 | €12.18 | €10 |
| Croatia | €5.70 | €8.83 | €13.41 | €14 |
| Cyprus | €6.85 | €10.82 | €23.06 | €16 |
| Czechia | €5.69 | €8.34 | €11.53 | €14 |
| Denmark | €14.63 | €20.12 | €25.57 | €36 |
| Estonia | €5.58 | €9.44 | €13.82 | €16 |
| Finland | €11.56 | €14.97 | €19.99 | €25 |
| France | €10.27 | €14.21 | €21.44 | €21 |
| Germany | €14.56 | €24.01 | €36.36 | €35 |
| Greece | €4.97 | €7.25 | €10.57 | €13 |
| Hungary | €4.93 | €7.93 | €12.94 | €13 |
| Ireland | €14.22 | €22.04 | €41.94 | €36 |
| Italy | €9.41 | €12.68 | €20.18 | €20 |
| Latvia | €4.76 | €8.51 | €14.41 | €14 |
| Lithuania | €5.93 | €9.53 | €15.16 | €16 |
| Luxembourg | €14.22 | €20.99 | €36.82 | €35 |
| Malta | €4.78 | €7.52 | €11.19 | €13 |
| Netherlands | €10.30 | €16.17 | €22.37 | €27 |
| Poland | €6.11 | €9.47 | €15.58 | €14 |
| Portugal | €7.01 | €8.45 | €16.61 | €13 |
| Romania | €4.79 | €7.48 | €13.82 | €11 |
| Slovakia | €4.50 | €6.56 | €9.32 | €11 |
| Slovenia | €7.64 | €10.37 | €15.26 | €17 |
| Spain | €7.73 | €10.99 | €17.76 | €18 |
| Sweden | €10.56 | €13.10 | €16.21 | €23 |
Hourly figures in local currency. Contractor rate is the typical Deftridge rate for a senior Social Media Manager in the regular role format.
Social Media Manager pay by US state
Typical contractor rate, highest first.
By level and format
United States. A manager earns 1.20 times the senior rate; a one-off task pays a higher hourly rate than a standing role because the work is fixed-scope.
| Level | Per hour |
|---|---|
| Specialist | $40 |
| Senior | $45 |
| Manager | $55 |
Questions about Social Media Manager rates
What is the typical hourly rate for a Social Media Manager?
In the United States the typical rate for a senior Social Media Manager is $45 an hour (market median wage $31.79). Rates vary by country, state and level; the tables above list them.
Is this a salary?
No. The market median is an employee wage for reference. The Deftridge rate is what a part-time contractor in that role receives per hour, before tax.
How does level change the rate?
Levels scale the rate: specialist 0.85, senior 1.00, manager 1.20, director 1.45 and executive 1.75 of the senior rate, inside the country floor and cap.
How rates are built · Social Media Manager jobs · Marketing & Content