SEO Specialist hourly rate
A senior SEO Specialist typically receives $70 an hour as a part-time contractor in the United States, against a market median wage of $48.22. Below: percentiles and rates for every country we cover, by level and format.
SEO Specialist pay in the United States
National wage percentiles for the role. Full United States page.
| Percentile | Per hour | 5 h a week, per month | Full time, per year |
|---|---|---|---|
| 10th | $26.56 | $580 | $55,200 |
| 25th | $35.71 | $770 | $74,300 |
| Median | $48.22 | $1,040 | $100,300 |
| 75th | $66.30 | $1,440 | $137,900 |
| 90th | $95.17 | $2,060 | $198,000 |
Source: U.S. Bureau of Labor Statistics, May 2025; aged to October 2026.
SEO Specialist rates by country
| Country | 10th | Median wage | 90th | Contractor rate |
|---|---|---|---|---|
| United States | $26.56 | $48.22 | $95.17 | $70 |
| Canada | CA$25.14 | CA$43.64 | CA$70.45 | CA$65 |
| United Kingdom | £15.50 | £20.59 | £33.77 | £30 |
| Austria | €14.01 | €20.79 | €29.53 | €30 |
| Belgium | €17.48 | €29.55 | €42.60 | €45 |
| Bulgaria | €5.08 | €8.47 | €16.15 | €12 |
| Croatia | €7.55 | €11.70 | €17.78 | €17 |
| Cyprus | €9.08 | €14.34 | €30.56 | €21 |
| Czechia | €7.54 | €11.06 | €15.28 | €16 |
| Denmark | €19.39 | €26.67 | €33.90 | €40 |
| Estonia | €7.40 | €12.51 | €18.33 | €18 |
| Finland | €15.32 | €19.85 | €26.50 | €30 |
| France | €14.56 | €20.14 | €30.39 | €30 |
| Germany | €16.78 | €27.67 | €41.91 | €40 |
| Greece | €6.59 | €9.61 | €14.01 | €14 |
| Hungary | €6.53 | €10.51 | €17.15 | €15 |
| Ireland | €18.85 | €29.22 | €55.59 | €40 |
| Italy | €12.48 | €16.81 | €26.74 | €24 |
| Latvia | €6.32 | €11.28 | €19.10 | €16 |
| Lithuania | €7.86 | €12.64 | €20.10 | €18 |
| Luxembourg | €18.86 | €27.82 | €48.80 | €40 |
| Malta | €6.34 | €9.97 | €14.83 | €14 |
| Netherlands | €14.19 | €22.29 | €30.82 | €30 |
| Poland | €7.28 | €11.28 | €18.56 | €16 |
| Portugal | €9.30 | €11.21 | €22.02 | €16 |
| Romania | €6.35 | €9.92 | €18.32 | €14 |
| Slovakia | €5.97 | €8.69 | €12.35 | €13 |
| Slovenia | €10.13 | €13.74 | €20.23 | €20 |
| Spain | €10.25 | €14.57 | €23.55 | €21 |
| Sweden | €14.00 | €17.37 | €21.49 | €25 |
Hourly figures in local currency. Contractor rate is the typical Deftridge rate for a senior SEO Specialist in the regular role format.
SEO Specialist pay by US state
Typical contractor rate, highest first.
By level and format
United States. A manager earns 1.20 times the senior rate; a one-off task pays a higher hourly rate than a standing role because the work is fixed-scope.
| Level | Per hour |
|---|---|
| Specialist | $60 |
| Senior | $70 |
| Manager | $85 |
Questions about SEO Specialist rates
What is the typical hourly rate for an SEO Specialist?
In the United States the typical rate for a senior SEO Specialist is $70 an hour (market median wage $48.22). Rates vary by country, state and level; the tables above list them.
Is this a salary?
No. The market median is an employee wage for reference. The Deftridge rate is what a part-time contractor in that role receives per hour, before tax.
How does level change the rate?
Levels scale the rate: specialist 0.85, senior 1.00, manager 1.20, director 1.45 and executive 1.75 of the senior rate, inside the country floor and cap.
How rates are built · SEO Specialist jobs · Marketing & Content