Segmentation Strategy

About this task

This streaming and audio company in education (201–500 employees) is looking for a specialist Email & Lifecycle Marketer for a single piece of work with a fixed scope and a fixed price. Defines segments and the messages each one gets.

The work is too small to justify a hire and too important to leave to chance. It publishes content on a schedule, so editorial deadlines are fixed.

The work is fully remote. Any location in United States works, with a few hours of overlap with the team's day. You choose your hours; nothing is scheduled except an occasional short call. About 1 hour a week should overlap with the team's day (CT).

What you deliver

• Define eight lifecycle segments with rules, goals and a message plan for each.
• The finished deliverable in the agreed file format, with sources and assumptions listed
• One round of edits after the company's review is included
• A final note stating what was checked and what was left out of scope

How the work runs

• Day 1: kickoff call and access to the files
• Days 2 to 6: the work, with questions answered the same day
• Last day: delivery and a short walkthrough

Duration: about 10 working days. Accepted when the company contact confirms the deliverable against the written checklist. One round of edits is included.

Tools

How you get paid

• The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
• Deftridge pays you in USD after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
• You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
• You never chase the company. Questions about money go to Deftridge.

What happens after you say you're interested

1. Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
2. You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
3. With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
4. StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.

What the company sees about you

First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.

How this rate compares

The midpoint of this range, $96 an hour, is above the median specialist Email & Lifecycle Marketer rate in the United States ($85). The shaded band is the 25th to 75th percentile of the market.

All Email & Lifecycle Marketer jobs in United States · Email & Lifecycle Marketer rates in United States · Marketing & Content jobs

Questions about pay and privacy

The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.