Segmentation Strategy

About this task

This food producer in plant-based food (501–1,000 employees) is looking for a senior Email & Lifecycle Marketer for a single piece of work with a fixed scope and a fixed price. Defines segments and the messages each one gets.

The company has a deadline, no one free to own it, and wants a person who has done the same job before. It produces and sells food and drink, with seasonal peaks and strict labelling rules.

The team sits in Toronto. Everything can be done remotely; an occasional visit is welcome and never required for the first month. You choose your hours; nothing is scheduled except an occasional short call.

What you deliver

• Define eight lifecycle segments with rules, goals and a message plan for each.
• The finished deliverable in the agreed file format, with sources and assumptions listed
• A 20-minute walkthrough call, or a recorded screen share if you prefer
• One round of edits after the company's review is included

How the work runs

• Day 1: kickoff call and access to the files
• Days 2 to 6: the work, with questions answered the same day
• Last day: delivery and a short walkthrough

Duration: 1 to 2 weeks. Accepted when the company contact confirms the deliverable against the written checklist. One round of edits is included.

Tools

How you get paid

• The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
• Deftridge pays you in CAD after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
• You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
• You never chase the company. Questions about money go to Deftridge.

What happens after you say you're interested

1. Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
2. You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
3. With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
4. StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.

What the company sees about you

First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.

How this rate compares

The midpoint of this range, CA$86 an hour, is above the median senior Email & Lifecycle Marketer rate in Ontario (CA$85). The shaded band is the 25th to 75th percentile of the market.

All Email & Lifecycle Marketer jobs in Canada · Email & Lifecycle Marketer rates in Ontario · Marketing & Content jobs

Questions about pay and privacy

The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.