Segmentation Strategy

About this task

This Series B digital wealth platform for e-commerce sellers (201–500 employees) is looking for a specialist Email & Lifecycle Marketer for a single piece of work with a fixed scope and a fixed price. Defines segments and the messages each one gets.

The company has a deadline, no one free to own it, and wants a person who has done the same job before. It operates in regulated payments and lending, so a written trail for every decision matters.

The team sits in London. Everything can be done remotely; an occasional visit is welcome and never required for the first month. You choose your hours; nothing is scheduled except an occasional short call.

What you deliver

• Define eight lifecycle segments with rules, goals and a message plan for each.
• One round of edits after the company's review is included
• The finished deliverable in the agreed file format, with sources and assumptions listed
• A final note stating what was checked and what was left out of scope

How the work runs

• Day 1: scope confirmed in writing, files shared
• Middle of the period: draft shared for early feedback
• Last day: final version and handover note

Duration: about 10 working days. Accepted on the company's written OK. If something is missed, you fix it in the same week at no extra charge to either side.

Tools

How you get paid

• The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
• Deftridge pays you in GBP after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
• You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
• You never chase the company. Questions about money go to Deftridge.

What happens after you say you're interested

1. Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
2. You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
3. With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
4. StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.

What the company sees about you

First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.

How this rate compares

The midpoint of this range, £37 an hour, is above the median specialist Email & Lifecycle Marketer rate in London (£35). The shaded band is the 25th to 75th percentile of the market.

All Email & Lifecycle Marketer jobs in United Kingdom · Email & Lifecycle Marketer rates in London · Marketing & Content jobs

Questions about pay and privacy

The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.