Segmentation Strategy · Retail

About this task

This Home-goods retailer selling outdoor gear (5,000+ employees) is looking for a manager Email & Lifecycle Marketer for a single piece of work with a fixed scope and a fixed price. Defines segments and the messages each one gets.

A fresh pair of experienced eyes is needed, and the result is a document or file the team can use straight away. It is a retailer with stores and an online channel, and the team works to a weekly trading rhythm.

The company prefers a person who can come to Irving for kickoff and the final review; the rest is remote. Most people do this on weekday evenings; replies inside the working day are not expected.

What you deliver

• Define eight lifecycle segments with rules, goals and a message plan for each.
• One round of edits after the company's review is included
• A 20-minute walkthrough call, or a recorded screen share if you prefer
• The finished deliverable in the agreed file format, with sources and assumptions listed

How the work runs

• Day 1: scope confirmed in writing, files shared
• Middle of the period: draft shared for early feedback
• Last day: final version and handover note

Duration: 1 to 2 weeks. Accepted after the walkthrough. Edits requested within three working days are part of the price.

Tools

How you get paid

• The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
• Deftridge pays you in USD after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
• You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
• You never chase the company. Questions about money go to Deftridge.

What happens after you say you're interested

1. Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
2. You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
3. With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
4. StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.

What the company sees about you

First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.

How this rate compares

The midpoint of this range, $110 an hour, is in line with the median manager Email & Lifecycle Marketer rate in Texas ($110). The shaded band is the 25th to 75th percentile of the market.

All Email & Lifecycle Marketer jobs in United States · Email & Lifecycle Marketer rates in Texas · Marketing & Content jobs

Questions about pay and privacy

The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.