Ad Creative Testing Plan · Travel

About this task

This hotel group in tours and activities (501–1,000 employees) is looking for a specialist Paid Ads Specialist for a single piece of work with a fixed scope and a fixed price. A test plan for headlines, images and offers.

The company has a deadline, no one free to own it, and wants a person who has done the same job before. It works in travel and hospitality, where demand is seasonal.

The work is fully remote. Any location in United States works, with a few hours of overlap with the team's day. Most people do this on weekday evenings; replies inside the working day are not expected. About 1 hour a week should overlap with the team's day (PT).

What you deliver

• Plan and run a four-week test of 12 ad variations and report which won and by how much.
• A 20-minute walkthrough call, or a recorded screen share if you prefer
• A final note stating what was checked and what was left out of scope
• The finished deliverable in the agreed file format, with sources and assumptions listed

How the work runs

• Day 1: kickoff call and access to the files
• Days 2 to 5: the work, with questions answered the same day
• Last day: delivery and a short walkthrough

Duration: 2 to 3 weeks. Accepted after the walkthrough. Edits requested within three working days are part of the price.

Tools

How you get paid

• The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
• Deftridge pays you in USD after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
• You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
• You never chase the company. Questions about money go to Deftridge.

What happens after you say you're interested

1. Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
2. You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
3. With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
4. StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.

What the company sees about you

First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.

How this rate compares

The midpoint of this range, $71 an hour, is above the median specialist Paid Ads Specialist rate in the United States ($70). The shaded band is the 25th to 75th percentile of the market.

All Paid Ads Specialist jobs in United States · Paid Ads Specialist rates in United States · Marketing & Content jobs

Questions about pay and privacy

The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.