Ad Creative Testing Plan

About this task

This hotel group in short-term rentals (201–500 employees) is looking for a specialist Paid Ads Specialist for a single piece of work with a fixed scope and a fixed price. A test plan for headlines, images and offers.

It is a self-contained job: scope, checklist and price are agreed before you start. It works in travel and hospitality, where demand is seasonal.

The team sits in London. Everything can be done remotely; an occasional visit is welcome and never required for the first month. Evenings or weekends are fine, as long as the agreed weekly output is there.

What you deliver

• Plan and run a four-week test of 10 ad variations and report which won and by how much.
• The finished deliverable in the agreed file format, with sources and assumptions listed
• A 20-minute walkthrough call, or a recorded screen share if you prefer
• One round of edits after the company's review is included

How the work runs

• Day 1: scope confirmed in writing, files shared
• Middle of the period: draft shared for early feedback
• Last day: final version and handover note

Duration: 2 to 3 weeks. Accepted when the company contact confirms the deliverable against the written checklist. One round of edits is included.

Tools

How you get paid

• The company prepays Deftridge before your first hour, so payment does not depend on a late invoice.
• Deftridge pays you in GBP after the company confirms the hours or the deliverable. The payment date is written in your task agreement.
• You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs.
• You never chase the company. Questions about money go to Deftridge.

What happens after you say you're interested

1. Within one working dayA recruiter writes to you to confirm your hours and the rate you want.
2. You agree the rateYou and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead.
3. With your written OKThe company sees the anonymous profile below. Most companies answer within three working days.
4. StartYou sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above.

What the company sees about you

First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details.

How this rate compares

The midpoint of this range, £35 an hour, is in line with the median specialist Paid Ads Specialist rate in London (£35). The shaded band is the 25th to 75th percentile of the market.

All Paid Ads Specialist jobs in United Kingdom · Paid Ads Specialist rates in London · Marketing & Content jobs

Questions about pay and privacy

The rules are the same for every task. Pricing explains the 15% fee, prepayment and when you are paid; How it works covers matching, what the company sees and side work next to a job.