Source: https://deftridge.com/rates/paid-ads-specialist/ Title: Paid Ads Specialist hourly rate by country, 2026 | Deftridge Summary: What a part-time Paid Ads Specialist earns per hour in 30 countries: wage percentiles, the contractor rate and the rate by level. Rates · **Updated November 4, 2026** # Paid Ads Specialist hourly rate A senior Paid Ads Specialist typically receives **$75 an hour** as a part-time contractor in the United States, against a market median wage of $50.28. Below: percentiles and rates for every country we cover, by level and format. **$75/hr** typical contractor rate, senior **$50.28/hr** market median wage **$37-69** middle half of wages **$1,630** a month at 5 hours a week ## Paid Ads Specialist pay in the United States National wage percentiles for the role. [Full United States page](https://deftridge.com/rates/paid-ads-specialist/united-states/). | Percentile | Per hour | 5 h a week, per month | Full time, per year | | --- | --- | --- | --- | | 10th | $27.70 | $600 | $57,600 | | 25th | $37.24 | $810 | $77,500 | | Median | $50.28 | $1,090 | $104,600 | | 75th | $69.13 | $1,500 | $143,800 | | 90th | $99.24 | $2,150 | $206,400 | Source: U.S. Bureau of Labor Statistics, May 2025; aged to October 2026. ## Paid Ads Specialist rates by country | Country | 10th | Median wage | 90th | Contractor rate | | --- | --- | --- | --- | --- | | United States | $27.70 | $50.28 | $99.24 | $75 | | Canada | CA$26.07 | CA$45.25 | CA$73.05 | CA$65 | | United Kingdom | £15.35 | £20.39 | £33.45 | £30 | | Austria | €13.88 | €20.60 | €29.25 | €30 | | Belgium | €17.32 | €29.27 | €42.21 | €40 | | Bulgaria | €5.03 | €8.39 | €16.00 | €12 | | Croatia | €7.48 | €11.59 | €17.61 | €17 | | Cyprus | €9.00 | €14.21 | €30.28 | €21 | | Czechia | €7.47 | €10.96 | €15.14 | €16 | | Denmark | €19.21 | €26.43 | €33.59 | €40 | | Estonia | €7.33 | €12.40 | €18.16 | €18 | | Finland | €15.18 | €19.66 | €26.25 | €30 | | France | €13.70 | €18.95 | €28.59 | €25 | | Germany | €16.32 | €26.91 | €40.75 | €40 | | Greece | €6.53 | €9.52 | €13.89 | €14 | | Hungary | €6.47 | €10.41 | €16.99 | €15 | | Ireland | €18.68 | €28.95 | €55.08 | €40 | | Italy | €12.36 | €16.65 | €26.50 | €24 | | Latvia | €6.26 | €11.18 | €18.92 | €16 | | Lithuania | €7.79 | €12.52 | €19.91 | €18 | | Luxembourg | €18.68 | €27.56 | €48.35 | €40 | | Malta | €6.28 | €9.88 | €14.70 | €14 | | Netherlands | €14.03 | €22.03 | €30.47 | €30 | | Poland | €7.40 | €11.48 | €18.88 | €17 | | Portugal | €9.21 | €11.10 | €21.82 | €16 | | Romania | €6.30 | €9.83 | €18.15 | €14 | | Slovakia | €5.91 | €8.61 | €12.24 | €12 | | Slovenia | €10.03 | €13.61 | €20.04 | €20 | | Spain | €10.15 | €14.44 | €23.33 | €21 | | Sweden | €13.87 | €17.21 | €21.29 | €25 | Hourly figures in local currency. Contractor rate is the typical Deftridge rate for a senior Paid Ads Specialist in the regular role format. ## Paid Ads Specialist pay by US state Typical contractor rate, highest first. - [California $100/hr · market median $70.33](https://deftridge.com/rates/paid-ads-specialist/california/) - [Delaware $95/hr · market median $66.31](https://deftridge.com/rates/paid-ads-specialist/delaware/) - [New York $90/hr · market median $62.17](https://deftridge.com/rates/paid-ads-specialist/new-york/) - [Washington $90/hr · market median $60.72](https://deftridge.com/rates/paid-ads-specialist/washington/) - [Colorado $85/hr · market median $59.40](https://deftridge.com/rates/paid-ads-specialist/colorado/) - [Massachusetts $85/hr · market median $59.66](https://deftridge.com/rates/paid-ads-specialist/massachusetts/) - [District of Columbia $80/hr · market median $56.02](https://deftridge.com/rates/paid-ads-specialist/district-of-columbia/) - [Minnesota $75/hr · market median $50.09](https://deftridge.com/rates/paid-ads-specialist/minnesota/) - [New Jersey $75/hr · market median $52.11](https://deftridge.com/rates/paid-ads-specialist/new-jersey/) - [North Carolina $75/hr · market median $51.58](https://deftridge.com/rates/paid-ads-specialist/north-carolina/) - [Oregon $75/hr · market median $52.02](https://deftridge.com/rates/paid-ads-specialist/oregon/) - [Rhode Island $75/hr · market median $52.17](https://deftridge.com/rates/paid-ads-specialist/rhode-island/) - [Virginia $75/hr · market median $51.52](https://deftridge.com/rates/paid-ads-specialist/virginia/) - [Florida $70/hr · market median $48.80](https://deftridge.com/rates/paid-ads-specialist/florida/) - [Georgia $70/hr · market median $49.42](https://deftridge.com/rates/paid-ads-specialist/georgia/) - [Illinois $70/hr · market median $47.25](https://deftridge.com/rates/paid-ads-specialist/illinois/) - [Maine $70/hr · market median $48.86](https://deftridge.com/rates/paid-ads-specialist/maine/) - [Vermont $70/hr · market median $49.97](https://deftridge.com/rates/paid-ads-specialist/vermont/) - [Arizona $65/hr · market median $44.86](https://deftridge.com/rates/paid-ads-specialist/arizona/) - [Arkansas $65/hr · market median $43.58](https://deftridge.com/rates/paid-ads-specialist/arkansas/) - [Connecticut $65/hr · market median $45.76](https://deftridge.com/rates/paid-ads-specialist/connecticut/) - [Hawaii $65/hr · market median $44.28](https://deftridge.com/rates/paid-ads-specialist/hawaii/) - [Iowa $65/hr · market median $45.24](https://deftridge.com/rates/paid-ads-specialist/iowa/) - [Maryland $65/hr · market median $45.74](https://deftridge.com/rates/paid-ads-specialist/maryland/) - [Michigan $65/hr · market median $43.40](https://deftridge.com/rates/paid-ads-specialist/michigan/) - [Missouri $65/hr · market median $43.28](https://deftridge.com/rates/paid-ads-specialist/missouri/) - [Montana $65/hr · market median $44.93](https://deftridge.com/rates/paid-ads-specialist/montana/) - [New Hampshire $65/hr · market median $45.44](https://deftridge.com/rates/paid-ads-specialist/new-hampshire/) - [South Carolina $65/hr · market median $44.43](https://deftridge.com/rates/paid-ads-specialist/south-carolina/) - [Tennessee $65/hr · market median $43.28](https://deftridge.com/rates/paid-ads-specialist/tennessee/) - [Texas $65/hr · market median $45.10](https://deftridge.com/rates/paid-ads-specialist/texas/) - [Alaska $60/hr · market median $42.32](https://deftridge.com/rates/paid-ads-specialist/alaska/) - [Idaho $60/hr · market median $39.66](https://deftridge.com/rates/paid-ads-specialist/idaho/) - [Indiana $60/hr · market median $41.53](https://deftridge.com/rates/paid-ads-specialist/indiana/) - [Kansas $60/hr · market median $41.87](https://deftridge.com/rates/paid-ads-specialist/kansas/) - [Kentucky $60/hr · market median $39.94](https://deftridge.com/rates/paid-ads-specialist/kentucky/) - [Nevada $60/hr · market median $41.60](https://deftridge.com/rates/paid-ads-specialist/nevada/) - [New Mexico $60/hr · market median $40.46](https://deftridge.com/rates/paid-ads-specialist/new-mexico/) - [North Dakota $60/hr · market median $41.83](https://deftridge.com/rates/paid-ads-specialist/north-dakota/) - [Ohio $60/hr · market median $42.32](https://deftridge.com/rates/paid-ads-specialist/ohio/) - [Oklahoma $60/hr · market median $39.87](https://deftridge.com/rates/paid-ads-specialist/oklahoma/) - [Pennsylvania $60/hr · market median $42.94](https://deftridge.com/rates/paid-ads-specialist/pennsylvania/) - [South Dakota $60/hr · market median $41.48](https://deftridge.com/rates/paid-ads-specialist/south-dakota/) - [Utah $60/hr · market median $42.44](https://deftridge.com/rates/paid-ads-specialist/utah/) - [Wisconsin $60/hr · market median $41.20](https://deftridge.com/rates/paid-ads-specialist/wisconsin/) - [Alabama $55/hr · market median $37.23](https://deftridge.com/rates/paid-ads-specialist/alabama/) - [Louisiana $55/hr · market median $38.52](https://deftridge.com/rates/paid-ads-specialist/louisiana/) - [Mississippi $55/hr · market median $38.66](https://deftridge.com/rates/paid-ads-specialist/mississippi/) - [Nebraska $55/hr · market median $37.38](https://deftridge.com/rates/paid-ads-specialist/nebraska/) - [Wyoming $55/hr · market median $38.35](https://deftridge.com/rates/paid-ads-specialist/wyoming/) - [West Virginia $50/hr · market median $33.80](https://deftridge.com/rates/paid-ads-specialist/west-virginia/) ## By level and format United States. A manager earns 1.20 times the senior rate; a one-off task pays a higher hourly rate than a standing role because the work is fixed-scope. | Level | Per hour | | --- | --- | | Specialist | $60 | | Senior | $75 | | Manager | $85 | - Regular role **$75** - One-off task **$85** - Task bundle **$75** ## Questions about Paid Ads Specialist rates What is the typical hourly rate for a Paid Ads Specialist? In the United States the typical rate for a senior Paid Ads Specialist is $75 an hour (market median wage $50.28). Rates vary by country, state and level; the tables above list them. Is this a salary? No. The market median is an employee wage for reference. The Deftridge rate is what a part-time contractor in that role receives per hour, before tax. How does level change the rate? Levels scale the rate: specialist 0.85, senior 1.00, manager 1.20, director 1.45 and executive 1.75 of the senior rate, inside the country floor and cap. [How rates are built](https://deftridge.com/rates/methodology/) · [Paid Ads Specialist jobs](https://deftridge.com/jobs/paid-ads-specialist/) · [Marketing & Content](https://deftridge.com/jobs/marketing-and-content/)