Source: https://deftridge.com/job/segmentation-strategy-los-angeles-dt-9663670/ Title: Segmentation Strategy, hybrid in Los Angeles | Deftridge Summary: Segmentation Strategy for a manager Email & Lifecycle Marketer, hybrid in Los Angeles. $131-$169 an hour, about 9 hours in total. Starts within 2 weeks. One-off Posted Oct 29 · DT-9663670 # Segmentation Strategy · Fintech Manager · Email & Lifecycle Marketer · Hybrid · Los Angeles **$131–$169** / hour About $900–$1,800 in total. Set by the company within a range checked against market pay for the role; your recruiter agrees your exact rate with you before anything is sent. Deftridge adds 15% on top and bills it to the company, so **nothing comes out of your rate**. - **Company** Series C payments company for freelancers · 201–500 employeesCL-70930 · based in Cheltenham - **Where** Hybrid · Los Angeles - **Format** One-off task - **Time needed** about 9 h in total - **Start** Starts within 2 weeks - **Level** Manager · 7-12 years - **When you work** Flexible hours, async2 h a week overlap with PT **423** tasks of this type completed on Deftridge ## About this task This Series C payments company for freelancers (201–500 employees) is looking for a manager Email & Lifecycle Marketer for a single piece of work with a fixed scope and a fixed price. Defines segments and the messages each one gets. A fresh pair of experienced eyes is needed, and the result is a document or file the team can use straight away. It operates in regulated payments and lending, so a written trail for every decision matters. The team sits in Los Angeles. Everything can be done remotely; an occasional visit is welcome and never required for the first month. You choose your hours; nothing is scheduled except an occasional short call. About 2 hours a week should overlap with the team's day (PT). ## What you deliver - Define eight lifecycle segments with rules, goals and a message plan for each. - A final note stating what was checked and what was left out of scope - One round of edits after the company's review is included - The finished deliverable in the agreed file format, with sources and assumptions listed ## How the work runs - Day 1: scope confirmed in writing, files shared - Middle of the period: draft shared for early feedback - Last day: final version and handover note **Duration:** 1 to 2 weeks. Accepted when the output matches the agreed checklist and the sample check passes; the recruiter confirms by e-mail. ## Tools HubSpot Klaviyo Sheets ## Who fits - 7-12 years of hands-on work as an Email & Lifecycle Marketer, or the equivalent mix of roles - Comfortable working in HubSpot, Klaviyo and Sheets - Your own work history stays private; the company sees a first name, your field and a rate ### Nice to have - Comfortable explaining numbers or decisions to a non-specialist reader - Used to short written handovers ## Not included - On-call availability outside the agreed window - Anything that needs a signature in your own name unless the brief says so - Work outside the scope written in the brief; extra items are quoted separately ## How you get paid - The company prepays Deftridge before your first hour, so payment does not depend on a late invoice. - Deftridge pays you in USD after the company confirms the hours or the deliverable. The payment date is written in your task agreement. - You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs. - You never chase the company. Questions about money go to Deftridge. ## What happens after you say you're interested 1. **Within one working day** A recruiter writes to you to confirm your hours and the rate you want. 1. **You agree the rate** You and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead. 1. **With your written OK** The company sees the anonymous profile below. Most companies answer within three working days. 1. **Start** You sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above. ## What the company sees about you First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details. Your profile **Alex** Manager Email & Lifecycle Marketer - **Experience** 7-12 years in marketing & content - **Tools** HubSpot, Klaviyo, Sheets - **Offers** 9 hours in total, weekday evenings - **Rate** $150 an hour, agreed with the recruiter ## How this rate compares The midpoint of this range, $150 an hour, is **below** the median manager Email & Lifecycle Marketer rate in California ($170). The shaded band is the 25th to 75th percentile of the market. Median $170 This task $150 $106 $260 [All Email & Lifecycle Marketer jobs in United States](https://deftridge.com/jobs/email-and-lifecycle-marketer/united-states/) · [Email & Lifecycle Marketer rates in California](https://deftridge.com/rates/email-and-lifecycle-marketer/california/) · [Marketing & Content jobs](https://deftridge.com/jobs/marketing-and-content/) ## Questions about pay and privacy The rules are the same for every task. [Pricing](https://deftridge.com/pricing/) explains the 15% fee, prepayment and when you are paid; [How it works](https://deftridge.com/how-it-works/) covers matching, what the company sees and side work next to a job. CL-70930 is the Deftridge code for this company. Its name is shared only after you agree to an introduction, and you decide whether to go ahead. ## Interested in this task? Leave your first name and e-mail. You hear back from a recruiter inside one working day, and nothing reaches the company without your written OK. - You see and agree the rate before the company hears about you - Your employer and surname stay private - E-mail only, no phone calls Thank you, Segmentation Strategy · Fintech is noted. 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