Source: https://deftridge.com/job/positioning-and-messaging-workshop-new-york-city-dt-7797325/ Title: Positioning and Messaging Workshop, $213-245/h | Deftridge Summary: Positioning and Messaging Workshop for a director Fractional CMO, hybrid in New York City. $213-$245 an hour, about 12 hours in total. One-off Shortlisting · 2 candidates Posted Oct 21 · DT-7797325 # Positioning and Messaging Workshop Director · Fractional CMO · Hybrid · New York City **$213–$245** / hour About $1,830–$3,650 in total. Set by the company within a range checked against market pay for the role; your recruiter agrees your exact rate with you before anything is sent. Deftridge adds 15% on top and bills it to the company, so **nothing comes out of your rate**. - **Company** B2B media company covering business news · 201–500 employeesCL-86724 · based in Sebring - **Where** Hybrid · New York City - **Format** One-off task - **Time needed** about 12 h in total - **Start** Starts within 7 days - **Level** Director · 10-15 years - **When you work** Flexible hours, async1 h a week overlap with ET The company is already looking at 2 profiles for this task. It is still open: new profiles are added to the shortlist until the company decides. **4** professionals have asked about this task **531** tasks of this type completed on Deftridge ## About this task This b2B media company covering business news (201–500 employees) is looking for a director Fractional CMO for a single piece of work with a fixed scope and a fixed price. Defines who the product is for, why it wins and how to say it. A fresh pair of experienced eyes is needed, and the result is a document or file the team can use straight away. It publishes content on a schedule, so editorial deadlines are fixed. The team sits in New York City. Everything can be done remotely; an occasional visit is welcome and never required for the first month. You choose your hours; nothing is scheduled except an occasional short call. About 1 hour a week should overlap with the team's day (ET). ## What you deliver - Run two workshops and deliver a positioning statement, three messages and proof points. - A final note stating what was checked and what was left out of scope - The finished deliverable in the agreed file format, with sources and assumptions listed - A 20-minute walkthrough call, or a recorded screen share if you prefer ## How the work runs - Day 1: scope confirmed in writing, files shared - Middle of the period: draft shared for early feedback - Last day: final version and handover note **Duration:** about 10 working days. Accepted after the walkthrough. Edits requested within three working days are part of the price. ## Tools Miro Notion ## Who fits - 10-15 years of hands-on work as a Fractional CMO, or the equivalent mix of roles - Comfortable working in Miro and Notion - Your own work history stays private; the company sees a first name, your field and a rate ### Nice to have - Used to short written handovers - Comfortable explaining numbers or decisions to a non-specialist reader ## Not included - Work outside the scope written in the brief; extra items are quoted separately - Anything that needs a signature in your own name unless the brief says so - Managing other contractors or employees ## How you get paid - The company prepays Deftridge before your first hour, so payment does not depend on a late invoice. - Deftridge pays you in USD after the company confirms the hours or the deliverable. The payment date is written in your task agreement. - You work as an independent contractor: you report your own income, and your recruiter sends the statements your accountant needs. - You never chase the company. Questions about money go to Deftridge. ## What happens after you say you're interested 1. **Within one working day** A recruiter writes to you to confirm your hours and the rate you want. 1. **You agree the rate** You and the recruiter fix an exact rate inside the company's range. You decide whether to go ahead. 1. **With your written OK** The company sees the anonymous profile below. Most companies answer within three working days. 1. **Start** You sign the task agreement and the company's confidentiality terms through Deftridge, and begin on the date above. ## What the company sees about you First name, field, experience, tools and the hours you offer. Not your surname, your employer or your contact details. Your profile **Alex** Director Fractional CMO - **Experience** 10-15 years in marketing & content - **Tools** Miro, Notion - **Offers** 12 hours in total, weekday evenings - **Rate** $229 an hour, agreed with the recruiter ## How this rate compares The midpoint of this range, $229 an hour, is **above** the median director Fractional CMO rate in New York ($220). The shaded band is the 25th to 75th percentile of the market. Median $220 This task $229 $152 $265 [All Fractional CMO jobs in United States](https://deftridge.com/jobs/fractional-cmo/united-states/) · [Fractional CMO rates in New York](https://deftridge.com/rates/fractional-cmo/new-york/) · [Marketing & Content jobs](https://deftridge.com/jobs/marketing-and-content/) ## Questions about pay and privacy The rules are the same for every task. [Pricing](https://deftridge.com/pricing/) explains the 15% fee, prepayment and when you are paid; [How it works](https://deftridge.com/how-it-works/) covers matching, what the company sees and side work next to a job. CL-86724 is the Deftridge code for this company. Its name is shared only after you agree to an introduction, and you decide whether to go ahead. ## Interested in this task? Leave your first name and e-mail. You hear back from a recruiter inside one working day, and nothing reaches the company without your written OK. - You see and agree the rate before the company hears about you - Your employer and surname stay private - E-mail only, no phone calls Thank you, Positioning and Messaging Workshop is noted. A recruiter writes to you from a @deftridge.com address within one working day; the next steps are listed on this page. ## More Fractional CMO tasks [All Fractional CMO jobs](https://deftridge.com/jobs/fractional-cmo/) One-off Posted Nov 3 ### [Positioning and Messaging Workshop · Web3](https://deftridge.com/job/positioning-and-messaging-workshop-boston-dt-1091578/) Director · Fractional CMO Digital-asset exchange in custody · 5,000+ employees **$224–$271** / hour About $1,980–$3,950 in total - about 12 h in total - Hybrid · Boston - Starts within 7 days - Top 25% for the role [View task](https://deftridge.com/job/positioning-and-messaging-workshop-boston-dt-1091578/) One-off Posted Nov 3 ### [Marketing Metrics Framework (Looker Studio)](https://deftridge.com/job/marketing-metrics-framework-san-francisco-dt-3861851/) Director · Fractional CMO Food producer in coffee · 201–500 employees **$226–$280** / hour About $1,520–$3,050 in total - about 9 h in total - Hybrid · San Francisco - Starts within 2 weeks - Top 25% for the role [View task](https://deftridge.com/job/marketing-metrics-framework-san-francisco-dt-3861851/) One-off Posted Nov 3 ### [Marketing Team Structure Plan · Consumer goods](https://deftridge.com/job/marketing-team-structure-plan-new-york-city-dt-4434341/) Director · Fractional CMO Personal-care brand in snacks · 201–500 employees **$204–$261** / hour About $930–$1,860 in total - about 6 h in total - Hybrid · New York City - Starts next week - Top 25% for the role [View task](https://deftridge.com/job/marketing-team-structure-plan-new-york-city-dt-4434341/) **$213–$245 / hr** I'm interested